Just in case you haven’t yet noticed, being as it is the new way to brand, promote and connect a business, businesses have started to use Twitter and experts firmly believe that if you are not using Twitter, your company is most likely going to fail. So why should you bother using Twitter for your own business?

Statistics have shown that Twitter is rapidly gaining popularity as well as users; this provides you with the opportunity of connecting with potential customers. Here are ten of the main reasons why you should immediately open a Twitter account:

1. Direct Communication

Through direct contact via Twitter, you are in a convenient environment to develop customer relations. The client can as you direct questions and awaits a quick response. More trust is experienced with fast response times.

2. Information that is Up-to-Date

You can provide your followers with the latest updated on your activities, whether you tweet about individual events, daily deals, or simply posts that are informative. This is an opportunity that should be used wisely and provide your follower with rewards in the form of exclusive offers.

3. Follow what is Being Said about You by Others

Being represented in social media is the best way to follow what others are saying or talking about you. With Twitter, you can quickly respond to other messages, and better maintain your reputation.

4. Create Reliability

The main way in which security is created is through relevant content, transparency and customer service. To increase your credibility make sure that all your comments and tweets are information on the subject of your field of operation and professional.

5. Drive More Traffic to Your Website

With Twitter you can create links to other pages; you can add high-quality links about webinars, blog posts as well as other articles. The key is not to link stuff but to create high-quality links that will draw in visits.

6. Be More Visible to Search Engines

If your Twitter account is properly optimized, your page ranking in search engines will reach a better position. Make sure you do this properly and do not incorporate any black hat SEO techniques as they are not worth the risk.

7. Create New Contacts

There are communities where people with the same interests gather and share the latest news. This creates an opportunity for you to interact with others in your field of interest as well as to create new contacts and partners. Do not worry about spreading your ideas and letting others know that you are there in the community.

8. Develop and Advertise Your Company

Twitter works very much like marketing channel in which you can target those who are interested in what you do. Your followers want the latest information, upcoming events, new products, and services, etc. Never abuse of this by only posting commercial tweets, offer them value, for example, a discount coupon for a new product.

9. Excite Them about Upcoming Events

Twitter is the ideal way to announce upcoming events and to get people excited. You can create a small piece of information that will cause excitement and prompt discussion about the event. Your followers are always looking for new data and anxiously await new tweets.

10. Follow your Competition

There is no better way to compete with your competition than to be aware of what they are up to. Twitter offers the perfect opportunity for you to be able to observe the activities of your competitors as well as customers responses.

The above-mentioned points are reasoned enough for you to no longer postpone opening that Twitter account. The success of your business quite literally depends on it.